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Sponsor a British para athlete
Para equestrian sport runs on partnerships. Be part of the team that puts a British athlete in the arena.
Why partner with Amanda
Amanda’s story stays with people: an athlete told she had an incurable movement disorder who went on to ride for her country, then took up a second sport and finished 9th at her first World Championships.
Elite para sport is expensive. Horses, coaching, specialist equipment, entries and international travel all add up, and para athletes have far fewer funding routes than able-bodied riders. Supporters make the difference between staying home and taking the start line.
In return, your business gets a genuine, values-led story: resilience, inclusion and British sport at the highest level.
The 2027 plan
In 2027 Amanda is going for selection in both of her sports: the para dressage European Championships in Denmark and the FEI Para Driving World Championships in Poland.
Two international campaigns in one season take considerable funding. Every qualifier means horses, entries, travel, coaching and a support team, and both campaigns need the right horse. Sponsors and supporters make it possible.
Back to Doha, Qatar, where she finished 2nd with Remi II in 2019.
At least three international para dressage events and three driving selection events, plus national qualifiers in both sports.
Para dressage: the European Championships, Denmark, August.
Para driving: the FEI Para Driving World Championships, Poland, September (to be confirmed).
The 2027 calendar
| Month | Para dressage | Para driving |
|---|---|---|
| Feb | Doha international, Qatar | |
| Mar | Hartpury international | Exloo international, Netherlands |
| Apr | Kronenberg (Netherlands) or Sélestat (France) international | |
| May | Hickstead international | Ashfields national (para class) |
| Jun | Wellington international | Chepstow international; Sandringham selection event |
| Jul | Hartpury European selection international | Glebe selection event |
| Aug | European Championships, Denmark | |
| Sep | World Championships, Poland (to be confirmed) | |
| Oct–Dec | Indoor season: qualifying for the para dressage winter championships | Indoor season: qualifying for the indoor finals |
Provisional, and depends on funding, horse power and selection. Amanda needs at least three international para dressage events plus national qualifiers, and at least three driving selection events plus national competitions.
Where the money goes
Para dressage
- A competition horse for the Europeans (loan or buy)
- £20,000
- Livery and training, 12 months
- £12,000
- Training and coaching
- £2,000
Para driving
- Livery and training, 12 months
- £12,000
- Training and coaching
- £2,000
- Second-hand carriage
- £3,000–£6,000
- Harness and safety equipment
- £1,500
- A horse to compete (loan or buy)
- To be confirmed
Both campaigns
- International competitions
- £20,000
- Vet, physio, farrier, saddler and insurance
- £10,000
- Lorry running costs, servicing and insurance
- £2,000–£3,000
- Team clothing, rugs and sponsor branding
- £1,000
Amanda’s own estimates for 2027. Any one of these can be funded on its own, and gym and shockwave therapy are already covered by supporters.
What your support pays for
Not a business? You can fund any of these yourself, from a groom for the day to a whole international.
See Amanda’s wish listEvery kind of support counts
Money helps, but it’s not the only way in. Feed in the barn, diesel in the lorry, a physio session or a set of new rugs all get Amanda closer to the start line. Every supporter, whatever they give, is part of the winning team.
Feed, bedding and supplements
Keeping the horses fuelled, healthy and comfortable all year.
Transport and fuel
Diesel, haulage, horsebox servicing or help getting to shows in the UK and Europe.
Like BloomfieldsVet and farrier
Keeping the horses sound and healthy, from routine farriery to vet checks.
Like ArcEquineHealth and fitness
Physio, treatment, fitness and recovery that keep Amanda strong enough to compete.
Like Nuffield Health, Hinks Clinic, DemkoKit and equipment
Tack, rugs, carriage and harness parts, clothing and adapted equipment.
Like Albion, Country & Stable, Electric MobilityServices and expertise
Professional skills that free up Amanda’s time and energy, from cleaning to web design.
Like Maxine, TimeBack, MOSHTime and helping hands
Grooming, driving to shows, yard help or a spare pair of hands on competition day.
What supporters get
Every partnership is built around what you want to achieve. Here is where most of them start.
- Brand visibilityYour logo on rugs, saddle pads, clothing and the horsebox. At FEI internationals logos can go on competition clothing, rugs and kit, within FEI size rules. At World and European Championships Amanda rides in GB team kit, so arena branding is limited and training kit is governed by the British team.
- Your own supporter pageA dedicated page on amandashirtcliffe.co.uk with a write-up of your business, photos and links, plus a place in the supporter listings across the site.
- Content and socialBehind-the-scenes posts, competition updates and supporter shout-outs across Facebook and Instagram, with content you can use in your own marketing.
- Talks and appearancesAmanda speaks on resilience, disability and elite sport for staff events, customer days, schools and clubs.
- Products, put to workHonest, real-world testing and endorsement of equestrian, mobility, health and wellbeing products.
- Community impactLink your brand to Amanda’s work as patron of Ride High, the Milton Keynes charity changing children’s lives through horses.
Ways to partner
Headline partner
- “Supported by” billing on all of Amanda’s 2027 campaign
- Lead logo position on rugs, kit and horsebox
- Featured slot in the site-wide supporter strip
- Monthly content and social features
- A talk or appearance for your team or customers
- First refusal on future seasons
Team partner
- Logo on rugs and team kit
- Partner page and site-wide listing
- Regular social shout-outs and updates
- Invitations to training and competition days
Supporter
- Product or in-kind support, or a one-off contribution
- Name and link in Amanda’s supporters list
- Social thank-you and season updates
- A great story to tell your own customers
Every partnership is built around what you want to achieve. Packages can be tailored, combined with product support or spread across the season. Branded kit is supplied or paid for by the supporter, or a Velcro logo patch can go on Amanda’s existing rugs and kit.
Short on time? Try the one-page summary.
Supporters
Amanda is proud to be supported by these businesses. Find out what each of them does and how they help her compete.
Nuffield Health Milton KeynesFitness and wellbeing gymRead about Nuffield Health
The Hinks ClinicSports therapy and injury rehabRead about Hinks Clinic
Maxine BrycePerformance coachingRead about Maxine
DemkoOrganic beds and mattressesRead about Demko
TimeBack CleaningDomestic cleaning, Milton KeynesRead about TimeBack
MOSHWebsite design and buildRead about MOSHA track record of partnership
Amanda has worked with brands since her first years on the British team, giving real-world feedback and honest endorsement in return for their support. These businesses have all been part of the journey.
Albion SaddlemakersSaddles, bridles and girthsPast supporter, 2013–2020Read about Albion
Electric MobilityMobility scooters and powerchairsPast supporter, 2019Read about Electric Mobility
PJ CareSpecialist neurological carePast supporter, 2018–2019Read about PJ Care
Bloomfields HorseboxesHorsebox manufacturerPast supporter, 2013–2019Read about Bloomfields
Country & Stable of OlneyEquestrian retailer, OlneyPast supporter, 2016–2022Read about Country & Stable
ArcEquineMicrocurrent therapy for horsesPast supporterRead about ArcEquineSponsorship questions
Do I need to be a big company to sponsor Amanda?
No. Amanda’s supporters range from local Milton Keynes businesses to national brands. The Supporter level is open to everyone, and it can be product, in-kind help or a one-off contribution.
Can I sponsor a single event or one piece of kit?
Yes. You can fund one thing, such as a competition entry (£250), a UK international (£2,500), an international abroad (£5,000), or an item from where the money goes, like the carriage or the harness.
Where will my logo appear?
On rugs, saddle pads, clothing and the horsebox, and on your own page on this site. At FEI internationals logos can go on competition clothing, rugs and kit, within FEI size rules. At World and European Championships Amanda rides in GB team kit, so arena branding there is limited.
Who pays for branded kit?
Branded kit is supplied or paid for by the supporter. If you’d rather keep it simple, a Velcro logo patch can go on Amanda’s existing rugs and kit.
Can I support with products or services instead of money?
Yes, and many of Amanda’s supporters do. Feed, transport, kit, health and fitness, professional services and time all help. Amanda gives honest, real-world feedback on the products she uses.
How long does a sponsorship last?
It’s up to you. Support can be a one-off, a single event or a full season, and packages can be spread across the year. The Headline partner gets first refusal on future seasons.
I’m not a business. Can I still help?
Yes. You can pay for something specific from Amanda’s wish list, from a groom for the day to a competition entry, securely through PayPal.
What happens next?
Send Amanda a message using the form below, or download the sponsorship pack. She’ll get back to you and build a package around what you want to achieve.
Let’s talk
Sponsorship, product partnerships, speaking or press. Tell Amanda what you have in mind and she’ll get back to you.