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Maxine Bryce

Psychotherapist, clinical hypnotherapist, NLP Master Practitioner and performance coach with over 25 years of experience.

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About Maxine

Maxine Bryce is an experienced psychotherapist, clinical hypnotherapist, NLP Master Practitioner and performance coach with over 25 years of experience helping individuals overcome psychological and emotional barriers to success.

Working with athletes, sports competitors and high-performing professionals, Maxine specialises in helping people manage pressure, overcome performance anxiety and develop the mental resilience, focus and confidence needed to perform at their best.

Her areas of expertise include:

  • Performance anxiety and competition nerves
  • Stress and overwhelm
  • Fear of failure and self-doubt
  • Confidence and self-belief
  • Mental focus and resilience
  • Overcoming mental blocks and limiting beliefs

What Maxine offers

  • Sports performance and mental confidence coaching
  • Clinical hypnotherapy and integrative psychotherapy
  • Emotional Freedom Techniques (EFT) and NLP
  • Stress management and corporate performance coaching

Supporting Amanda

Elite sport is as much about the mind as the body. Maxine works with Amanda as her performance coach, helping her prepare for the pressure of competing for her country.

She has been part of Amanda’s support team since 2015, and was among the people Amanda thanked when she joined the World Class Podium Potential programme in 2019.

“In just a few short sessions Maxine has transformed the way I think, train and prepare for competitions.”

Amanda Shirtcliffe

Amanda in Great Britain team jacket riding Kirkstall Spirit in an indoor arena
Grade I debut at Bury Farm, June 2026.

At a glance

What they do
Performance coaching
Website
maxinebryce.com

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