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Maxine Bryce

Performance and anxiety coach, psychotherapist and clinical hypnotherapist with more than 25 years of experience.

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About Maxine

Maxine Bryce is a psychotherapist, clinical hypnotherapist, NLP master practitioner and coach with more than 25 years of experience.

She works with clients including professionals facing burnout and sportspeople dealing with performance anxiety.

What they offer

  • Performance and anxiety coaching
  • Clinical hypnotherapy and integrative psychotherapy
  • Emotional Freedom Techniques (EFT) and NLP
  • Corporate coaching

Supporting Amanda

Elite sport is as much about the mind as the body. Maxine works with Amanda as her performance coach, helping her prepare for the pressure of competing for her country.

She has been part of Amanda’s support team since 2015, and was among the people Amanda thanked when she joined the World Class Podium Potential programme in 2019.

“In just a few short sessions Maxine has transformed the way I think, train and prepare for competitions.”

Amanda Shirtcliffe

Amanda in Great Britain team jacket riding Kirkstall Spirit in an indoor arena
Grade I debut at Bury Farm, June 2026.

At a glance

What they do
Performance coaching
Website
maxinebryce.com

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